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The internet will tell you to multiply your income by 10. That is a starting point, but it is not an answer. The right amount of life insurance depends on what you owe, who depends on you, how long they will need support, and what you already have in savings and existing coverage.
Augustyniak Insurance Group helps families in Jacksonville, Orange Park, Ponte Vedra, St. Augustine, and across Northeast Florida figure out their number and find the right policy to match.
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Already know your number? Request a quote. Not sure what type of policy you need? Read our Types of Life Insurance guide. Want to compare carrier rates? Visit our main Life Insurance page.
Financial professionals use several quick formulas. None of them are perfect, but they give you a ballpark before you dig into the details.
The simplest method. If you earn $75,000, you would need $525,000 to $750,000 in coverage. This is easy to calculate but it does not account for your debts, existing savings, or how many people depend on your income.
DIME stands for Debt, Income, Mortgage, and Education. Add up all four categories and that is your coverage target.
The DIME method gives you a more accurate picture than the income multiplier alone. But the most thorough approach is the one our calculator uses below: total needs minus total assets.
These are expenses your family faces right away. Funeral and burial costs in Florida average $13,000 to $15,000. Add legal fees, probate costs, and a short-term emergency fund while your family adjusts. Most families need $20,000 to $30,000 for immediate expenses.
If you pass away, your debts do not disappear. Your mortgage balance, car loans, credit card debt, and student loans either pass to a co-signer or come out of your estate. Add up everything you owe.
For most homeowners in Duval and St. Johns counties, the mortgage alone is $250,000 to $400,000. That single number often drives the coverage decision.
This is usually the largest number. Multiply your annual income by the number of years your family will need it. A $75,000 salary multiplied by 17 years (until your youngest finishes college) is $1,275,000. Add education costs on top of that: approximately $100,000 to $120,000 per child for four years at a Florida public university.
Add up your savings, non-retirement investments, and any existing life insurance (including group coverage through your employer). Do not include your 401(k) or IRA if there are withdrawal penalties. The total is subtracted from your needs. The gap is how much new coverage you should buy.
Ready to Run the Numbers?
Use our free calculator below, or skip straight to a conversation with our team. We can walk through the math with you over the phone.
This calculator walks you through all four categories: immediate needs, debt payoff, income replacement, and existing assets. It takes about two minutes. No personal information is collected, stored, or transmitted. Everything runs in your browser.
Ready to See What This Costs?
We compare rates from multiple carriers to find the best price for your coverage amount.
This calculator is for educational purposes only and does not constitute financial or insurance advice. Actual coverage needs vary based on individual circumstances. Consult with a licensed insurance agent for personalized recommendations. Calculator provided by Augustyniak Insurance Group, a licensed independent agency in Florida.
Have Your Number? Let Us Find Your Rate.
Bring your estimate to us and we will compare rates from multiple carriers for exactly the coverage amount you need.
Getting the amount wrong in either direction creates problems. Here are the mistakes we see most often with Florida families.
Most employers offer one to two times your salary as a group life benefit. If you earn $75,000, that is $75,000 to $150,000 in coverage. Sounds like a lot until you add up a $300,000 mortgage, two kids, and 15 years of living expenses.
Group life is a supplement, not a solution. It also disappears if you leave the job. We see this frequently with North Florida families who change employers and lose coverage without realizing it.
A $500,000 whole life policy might cost $500 per month. A $500,000 term policy might cost $35 per month. If your primary need is income replacement for 20 years, term does the job at a fraction of the cost.
Use whole life for what it is designed for: a smaller, permanent death benefit and cash value. See our blending strategy for how to combine them.
If one spouse stays home with the children, their economic contribution is real. Childcare alone in Jacksonville runs $10,000 to $15,000 per child per year. Add transportation, household management, and meal preparation. A stay-at-home parent needs coverage too.
If your youngest child is 2 and you are planning for 20 years of income replacement, today's dollars will not stretch as far in 2046. Some financial planners recommend adding 3% to 5% to your coverage amount to account for inflation over long time horizons.
Your coverage needs change as your life changes. Review your life insurance when any of the following happens:
Protect Your Family. It Starts with the Right Number.
Use the calculator, call us, or submit a quote request. We compare carriers and help you get the coverage your family needs at a price you can afford.
Augustyniak Insurance Group | Jacksonville, FL | Serving all of FloridaIt depends on your debts and dependents, not just your age. A 30-year-old with a $300,000 mortgage, two children, and a $70,000 salary might need $750,000 to $1,000,000 in term coverage. A single 30-year-old with no debt might only need enough for final expenses. Use the calculator above to find your specific number.
Your spouse's income helps determine how many years of your income need to be replaced. If your spouse earns $50,000 and your family needs $100,000 to maintain their standard of living, you need to replace $50,000 per year, not $100,000.
But if your spouse would also lose their ability to work, for example to care for young children, factor that in too. Both scenarios are common with families we work with in Jacksonville and Fleming Island.
Yes, subtract it from your total needs. But do not rely on it as your primary coverage. Group life typically provides one to two times your salary, which is rarely enough. It also disappears if you leave the job, get laid off, or your employer changes benefits. Own a policy you control.
The average funeral with burial in Florida costs approximately $13,000 to $15,000. Cremation with a memorial service runs $5,000 to $8,000. These figures include the service, casket or urn, cemetery fees, and related costs. Factor this into the immediate needs section of your calculation.
Generally, no. Retirement accounts have early withdrawal penalties and tax consequences if accessed before age 59 and a half. They are designed for retirement income, not as a life insurance replacement. Count liquid assets like savings accounts, taxable investment accounts, and college funds. Leave retirement accounts out of the calculation.
Tuition, fees, room, and board at a Florida public university average $25,000 to $30,000 per year. Over four years, that is $100,000 to $120,000 per child. Private universities can cost two to three times more. If college funding is part of your life insurance plan, use your best estimate per child and include it in the education section of the calculator.
Send us your current policy and we will review it for free. We compare your existing coverage to your current financial obligations and tell you if there is a gap. If there is, we show you what it costs to close it. No charge for the review. Call (904) 268-3106 or submit your information online.
No. This calculator provides an estimate based on the numbers you enter. It does not account for inflation, investment returns, Social Security survivor benefits, or complex estate planning scenarios.
It is a starting point, not a final answer. We recommend using the estimate as a conversation starter with our team. A five-minute call can turn this number into a real term life or whole life coverage plan with real quotes from multiple carriers.

Susan Augustyniak, CIC
Vice President, Augustyniak Insurance Group
Certified Insurance Counselor with 25+ years in the industry. Susan helps Florida families calculate their life insurance needs and find coverage that matches their budget. This page was reviewed and updated in April 2026.